Get your website ready for retargeting or ads optimization. Track your visitors’ important actions. Every detail of the pages that they visit, every single click, every search, embedded video views, comments, downloads, form submission or user registration.
Use all these to optimize your ads with Custom Conversions, or to do retargeting with Custom Audiences.
A vast number of parameters are tracked for each event, including the traffic source, visitor’s role, UTM, and user’s browser time (hour, day, month).